A salesman for a major beverage company returns from his assignment in the Middle East and reports his assignment was a total failure. “Tell me what happened,” his boss says.
“When I accepted the assignment,” replies the salesman, “I was confident I could turn a profit for the company there, since it was a brand new market and no one had ever tried our drink. But once I arrived, I realized that I had a problem: I didn’t speak their language.”
“So what did you do?” the boss probes.
“I decided to convey our message by using three posters. In the first, I showed a man crawling through the desert heat, exhausted and panting with thirst. The second poster shows the man having a drink of our cola. The final poster showed the man happy and totally refreshed. I had them plastered at every corner and in every market I could find.”
“That should have worked,” the boss chimes in. “Why didn’t it?”
“Well,” the salesman confesses, “not only did I not speak the language, but I also didn’t realize that most people in that country read from right to left.”
The driving instructor was giving lessons to an extremely nervous student who panicked whenever another car approached on a particular two-lane road. One day, however, they got to the same stretch of road; and the student remained completely calm.
“This time you’re doing fine!” exclaimed the instructor. “Yes,” the novice driver agreed.
“Now when I see another car coming, I shut my eyes.”
Worried about my increasing weight, I consulted my doctor about a healthy diet. “What is the least you have ever weighed?” asked the doctor.
Of course, I replied, “Seven pounds, fifteen ounces.”